WWW Resources
- AdCracker.com
AdCracker.com “offers helpful exercises and techniques to help creative
professionals” create “marketing campaigns and advertising concepts.”
The website offers many free how-to basics but, beyond the basics
requires a subscription.
- KnowThis.com
“KnowThis.com is a leading resource and reference site for those
involved in marketing, market research, advertising, selling, promotion
and other market-related areas.” The website also includes tutorials
on how to conduct a marketing study and how to write a marketing
plan.
- MarketingProfs.com
Information on this website is compiled by marketing professors
and professionals. The website’s focus is on the “strategies and
tactics that marketing firms use.” Registration is required and
basic membership is free.
-
Rutgers University Libraries: Research Guides: Market Research
This website, provided by the Rutgers University Libraries, “puts
the top business research sources in one-easy-to-use place.” This
particular guide “includes pointers to several important sources
of statistical data on income, consumption, and demographics, to
help you understand and define the market for your product or service.”
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