WMC is seeking an innovative sales leader with the tenacity for the broadcast & digital sales business.
The ideal candidate will be responsible for growing WMC’s advertiser list, developing new business revenue and growing WMC’s market share through the sale of commercial television spots, digital assets, sponsorships, specials, and sports at the highest attainable rates. The ideal candidate will be expected to develop and maintain a positive working relationship with clients and assigned/designated agencies through frequent contact in person and by telephone and to promote the station and sell Core Digital, Extended Digital, OTT and Broadcast Commercial Spot. One must prepare sales presentations to sell digital and commercial airtime utilizing available in-house ratings, research materials, knowledge of the advertisers and agencies and their advertising needs, knowledge of the local marketplace competition and available station assets.
Minimum of two years in television/radio advertising preferred. Requires demonstrable knowledge of the local market, rating services, new business development, multimedia, available research tools and other means for creating non-traditional revenue (Internet, mobile, digital, etc.). Requires analytical and technical skills to analyze the market, package, price and sell both broadcast spot & digital assets including OTT. Good verbal and written communication skills to effectively communicate with negotiate and influence internal and external contacts. Requires the ability to analyze the market and effectively sell available airtime to meet established financial goals and grow market share.
• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience• Minimum (2) years of media sales experience • Excellent communication skills, both oral and written • Valid driver’s license with an acceptable driving record • Proficiency with computers, telephones, copiers, scanners, and other office equipment • Experience with Microsoft Office (Outlook, Excel, Word, Power Point) Wide Orbit Media Sales, Wide Orbit Traffic, and Matrix CRM preferred
Qualified, interested applicants may go to https://gray.tv/careers#currentopening, you may type in the job title, station call letters, or click on “apply now”, upload your resume, cover letter and references
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As a condition of employment, Gray Television will require that newly hired employees, whether part-time or full-time, be fully vaccinated against the coronavirus by the first workday to the extent permitted by applicable law unless you qualify for a medical or religious accommodation