Habitat for Humanity seeks a Digital Marketing Manager

Habitat for Humanity’s Vision:
A world where everyone has a decent place to live.

Starting Salary: $50,000

Position Purpose:

We are looking for a talented and passionate individual to join our Memphis Habitat team. The Digital Marketing Manager is responsible for developing and managing informed digital strategies and campaigns that appeal to Habitat for Humanity of Greater Memphis’ and the Memphis ReStore’s target audiences.

Essential Functions of Position:

Social Media Marketing:
Manage and grow all Memphis Habitat social media communities to increase awareness and opportunities for connection
Consistently create, schedule, and publish engaging content that aligns with Habitat’s mission, fundraising goals, volunteer activities and special events
Respond to messages and engage with social media audiences
Oversee the creation and management of Memphis Habitat digital ad campaigns
Provide strategic counsel to ReStore Director and ReStore Marketing Specialist to strengthen Memphis ReStore’s social media efforts
Email Marketing Program:
Produce and manage email campaigns through the Pardot/Salesforce email system, including segmentation, A/B testing and re-engagement campaigns
Work closely with fundraising team to maintain a clean and optimized email database
Manage Memphis Habitat’s web presence daily and support Memphis ReStore loyalty program as needed
Ensure website stays current, dynamic, and accessible to target audiences
Work with outside web vendors when necessary
Manage ongoing SEO and GoogleAds campaigns
Content Creation:
Work collaboratively with the MarCom Director and Graphic Designer to provide digital support to all Memphis Habitat initiatives within brand guidelines
Coordinate digital content needs, suggestions, and calendar across affiliate teams
Draft communications across digital channels such as blogs, posts, forms, and emails
Develop short videos for social media and website use. Engage with outside vendors when necessary.
Data Analysis:
Use tools such as Google Analytics and Meta for Business to pull and analyze KPI metrics for all digital marketing efforts.
Build reports and offer recommendations for improvements.

Knowledge & Experience

Minimum 3 years’ experience in social media and/or digital marketing or a related field required, 5 years preferred.
Bachelor’s Degree in marketing, communications, or related field required.
Ability to produce written and visual content. Experience with Adobe Creative Suite and Canva a plus.
Familiarity with the basics of photography and video.
Experience with email marketing platforms and/or Salesforce a plus
Understand SEO and web traffic data. Experience with GoogleAds/GoogleAds grants strongly preferred.
Experience working with multiple social media sites
Critical thinker and problem solver
Organized and self-motivated
Excellent time management skills
Exceptional at communications and building relationships
Regular and reliable attendance required
Understand SEO and web traffic data

Skills: You are…

Able to manage multiple, time-sensitive projects simultaneously.
A strong writer with a creative eye.
Able to communicate and work effectively with people across multiple locations and job functions.
Passionate about branding and digital marketing.
A self-starter and a collaborative team player simultaneously.
Eager to keep learning and stay knowledgeable of the latest policies, trends, and technology.

Work Environment/Physical Requirements:

This job operates primarily in an office environment but may spend time in a retail environment (our ReStore) and on a build site. While performing the duties of this job, the employee is regularly required to talk and hear. This position is very active and requires standing, walking, bending, kneeling, stooping, crouching, crawling and climbing all day. The employee must frequently lift and/or move items that weigh up to 50 pounds with help. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Position Type and Expected Hours of Work:

This is a full-time position. A standard work week is Monday through Friday 9am-5pm. Saturday work will be seasonal to coincide with our housebuilding projects. Evening work may be required as job duties demand.

To apply for this job email your details to habitathr@memphishabitat.com